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In a world where “storytelling” has become a buzzword, we are always looking for ways to make our stories stand out in the crowd. While there are many ways to make a story stand out, one tactic in particular seems to have above average success: the Identifiable Victim Effect. What is the Identifiable Victim Effect? …
The awesome folks at Arreva showcase some compelling data why donors do not come back to an organization to give again. Over 40% of the time, a donor does not give again due to a failure to communicate by the NPO. Why is something in an organization’s control still contributing to almost half of the …
