In the health and wellness industry, one of the biggest struggles can occur around member retention and conversions. Losing new members after their first class can be frustrating, and formerly “on fire” members skipping class and eventually canceling can get us down, but there are ways to prevent this from happening.
Personalized video messaging is a new method for health and wellness studio owners to maintain the interest of current members and motivate potential new members to join. Boosting conversions is done by creating customized videos tailored to each member’s specific information and preferences.
In this blog post, we’ll discuss how personal video messages can help increase member engagement and conversion rates at your studio so you can confidently grow retention and revenue numbers over time. Read on for more details about why personalized video messaging is an effective tool that will entirely change how you do business! Plus, learn how KindKatch helped a Boutique Fitness Studio achieve a 53x ROI in just 30 days.
What is personalized video messaging, and how can it help increase member retention & conversion rates?
There’s no doubt that technology has the potential to revolutionize the way businesses interact with customers. Personalized video messaging is set to become one of the best, most cost-effective solutions for increasing customer engagement today. For those new to the space, personalized video messaging is a powerful way to create an engaging member experience. It can help build stronger connections with members and achieve higher retention rates. By utilizing personalized sequences to deliver tailored messages, studio owners can boost conversion by providing more impactful communications than typical email or text messaging methods.
With video messaging, brands can drive heightened meaningful interactions that identify members’ unique needs and preferences and shape interactions accordingly. Personalized messages go beyond standard offers, invitations, follow-ups, and reminders, and they have been found to foster loyalty in today’s member marketplace from the first introduction through repeated transactions. Additionally, personalized video messages come in all shapes and sizes—you can personalize everything from welcome messages to thank you notes, onboarding series to birthday wishes, product tutorials, to promotion announcements.
Through personalized video messages, your studio can send the right message to the right member at the right time.
For instance, a boutique health and wellness studio might create an automated welcome sequence of three personalized videos over five days. This welcome sequence could include videos introducing team members and showing off amenities while highlighting free trials or incentives available exclusively for new members.
Personalized video messages can also be used to keep members engaged after joining.
For example, a yoga studio could send out an automated series of videos introducing members to the instructors and providing tips for getting the most out of their practice. Videos like these help reinforce the value proposition and provide a more meaningful experience for members.
With personalized video messaging, you can create powerful promotions and incentives that drive attendance.
For instance, a dance studio could send members a promotional video before an upcoming event with information on the talent lineup, ticket prices, and special offers available for early purchases. Similarly, a gym could create an automated video series that encourages members to take advantage of discounts on personal training and other services.
All in all, personalized video messages are becoming increasingly important for studios looking to drive member engagement and loyalty.
Why personalized video messages are more effective than generic emails or text messages
Have you ever felt overwhelmed by the complexity of managing a customer base in today’s competitive marketing landscape? With each tool more impressive than the last, it can take time to figure out where to start. Traditional customer outreach methods, such as emails and text messages, still have their place, but what really elevates success is personalized video messaging.
With video messaging, communication goes far beyond words displayed on a screen. Customers get to see and hear a real person talking directly to them, creating a welcome connection that can inspire trust and loyalty. Plus, personalized video messaging adds additional meaning – when someone gets a message tailored specifically to them, they feel listened to and understood. Businesses that use personalized experiences have seen increased conversions and customer retention because customers feel that their needs are being cared for.
Video messages also provide a unique opportunity to connect with customers on an emotional level that can be highly effective. Video messages are dynamic and engaging and can evoke powerful emotions, leading to a greater sense of connection and trust between a brand and its customers.
By utilizing personalized video messaging, businesses have the power to make customers feel valued and appreciated – and that’s what takes customer outreach to the next level.
Case Study of successful businesses that have implemented personalized video messaging in their retention and conversion strategy.
Many successful businesses have implemented personalized video messaging in their retention and conversion strategy, achieving outstanding results. A popular health and wellness firm with a portfolio of over 50 OrangeTheory Fitness studios turned to personalized video messaging with KindKatch. The studio achieved fantastic results by targeting introductory conversions, re-engaging disinterested members, and celebrating member milestones.
Specifically, the team used KindKatch to reach out to low-use members on day ten and day thirty five of no class booking, resulting in an impressive 51% rebooking rate for members in danger of churning. Even more exciting, this region achieved 100% ROI in the first month by bringing 81 “at-risk” members back into classes. And with just five hours per week spent using KindKatch, the team garnered an overall engagement rate of 72%!
By using KindKatch, the fitness firm was able to drive new member signups, reduce churn, and increase overall utilization and bookings. The personalized video messaging not only served to remind and engage customers but also gave them a sense of being valued and appreciated. This is just one example of how companies can successfully implement personalized video messaging to improve the customer experience and drive engagement. Through this powerful strategy, businesses can make meaningful connections with their customers individually, build trust, and ultimately grow their business.
How to make your personalized videos engaging for members
Want to create captivating personalized videos? It’s easier than you think!
Here are some tips:
1. Be yourself! People want to connect with real people, so don’t be afraid to show your personality.
2. Create content that speaks to their interests and needs. By understanding what your audience wants, you can deliver it creatively and keep them returning for more.
3. Keep it short and sweet. Attention spans are short these days, so keep your videos concise and to the point.
By following these simple guidelines, you’ll be able to create personalized videos that your audience will love.
Examples of effective calls-to-action on the video messages
If you want to increase engagement and conversions, a compelling call-to-action (CTA) is a must-have feature. Whether you’re promoting a class, looking to schedule more bookings, or seeking to encourage repeat visits, a compelling CTA can help you reach your goals. From providing a link to your booking page to offering a special promotion for returning customers, many CTA options are available. The key is to keep things clear, concise, and irresistible. By doing so, you’ll inspire viewers to take the actions you desire and propel your business to new heights.
Check out these examples to motivate your audience to take the next step.
• “Visit our website to save your spot and sign up today!”
• “Be one of the first to join our new class – book now!”
• “Refer a friend and get 50% off your next session.”
• “Follow us on social media to get the latest updates.”
• “Sign up for our newsletter to receive special offers.”
If you create a clear and compelling call to action, you can encourage more interaction and increase the number of people who book a class or take action. Put in the effort to develop a message that resonates with your target audience, and you’ll see your business thrive.
Conclusion
In conclusion, personalized video messaging is a powerful tool to help you achieve your studio business goals. Not only does it boost retention and conversion rates, but it can also provide valuable benefits to your members. To make engaging videos, focus on member benefits and include clear calls-to-action to guide viewers on their next steps. By integrating personalized video messaging into your workflow, you can set your studio up for success and see great returns. Take advantage of this opportunity to create meaningful connections with your community. Start now with KindKatch’s video messaging platform and optimize your studio’s workflow today. Contact us or schedule a demo with our knowledgeable team to learn more.