Author name: Rick Russell

Why Personalize? As the past 20 months have seen businesses begin to shift their operations to an increasingly digital world, the quality of digital experiences became a focus for nonprofits and donors alike.  To remain competitive, a highly personalized donor experience was seen as the primary means of driving donor loyalty and differentiation, as well

How do we personalize?  So maybe you are now convinced that personalization is the way forward.  How do we do this? Where do we start?  From Virtuous’ 5 Steps to Personalize Your Donor Communication, they share that, to be successful you need a plan to: For “getting to know your donor in a holistic way”,

What is personalization?  Personalization is the action of designing or producing something to meet someone’s individual requirements. What if Amazon, Netflix, or Uber were nonprofits that relied on fundraising to function?  These are brands that consistently deliver us a personalized experience, and for better or for worse, it keeps them relevant in an increasingly crowded

Every day, we live in two worlds, one physical one and one digital. Because of technology, these two worlds blend seamlessly from experience to experience- a coffee meeting in person in the morning, a zoom call in the afternoon. We say we had “two meetings” today and move on with conversation- the physical and digital