In the health and wellness industry, one of the biggest struggles can occur around member retention and conversions. Losing new members after their first class can be frustrating, and formerly “on fire” members skipping class and eventually canceling can get us down, but there are ways to prevent this from happening. Personalized video messaging is a new method for health and wellness studio owners to maintain the interest of current members and motivate potential new...

View the full case study here! Results 5,345 touchpoints created 12 Hours $155,000 Dollars Raised 393 Unique Gifts +127 Gift Increase YoY KindKatch In Action Oakland University Athletics was executing an internal Day of Giving with their audience of athletic alumni and donors. With 19 different varsity sports in their program, they knew each audience segment deserved personalized outreach, and there is no better engaging experience than athletic alumni or donors hearing from the coach...

Why Personalize? As the past 20 months have seen businesses begin to shift their operations to an increasingly digital world, the quality of digital experiences became a focus for nonprofits and donors alike.  To remain competitive, a highly personalized donor experience was seen as the primary means of driving donor loyalty and differentiation, as well as generating more financial support.  Organizations today are in a battle for donor attention. We are competing across millions of...

How do we personalize?  So maybe you are now convinced that personalization is the way forward.  How do we do this? Where do we start?  From Virtuous’ 5 Steps to Personalize Your Donor Communication, they share that, to be successful you need a plan to: Get to know donors in a holistic way Communicate in way that is relevant to them Provide personalized opportunities to engage based on your donor’s individual passions and preferences For...

What is personalization?  Personalization is the action of designing or producing something to meet someone's individual requirements. What if Amazon, Netflix, or Uber were nonprofits that relied on fundraising to function?  These are brands that consistently deliver us a personalized experience, and for better or for worse, it keeps them relevant in an increasingly crowded world that grows in competition daily (Google).   Personalization, once limited to these globally-notable brands like Amazon and Netflix, has become...

Every day, we live in two worlds, one physical one and one digital. Because of technology, these two worlds blend seamlessly from experience to experience- a coffee meeting in person in the morning, a zoom call in the afternoon. We say we had “two meetings” today and move on with conversation- the physical and digital worlds merging together. 2020 and 2021 transformed consumer and donor behavior as organizations were forced to reconsider their engagement strategies....