Journal

How do we personalize?  So maybe you are now convinced that personalization is the way forward.  How do we do this? Where do we start?  From Virtuous’ 5 Steps to Personalize Your Donor Communication, they share that, to be successful you need a plan to: For “getting to know your donor in a holistic way”, […]

What is personalization?  Personalization is the action of designing or producing something to meet someone’s individual requirements. What if Amazon, Netflix, or Uber were nonprofits that relied on fundraising to function?  These are brands that consistently deliver us a personalized experience, and for better or for worse, it keeps them relevant in an increasingly crowded

Every day, we live in two worlds, one physical one and one digital. Because of technology, these two worlds blend seamlessly from experience to experience- a coffee meeting in person in the morning, a zoom call in the afternoon. We say we had “two meetings” today and move on with conversation- the physical and digital

The good people at techradar recently released a list of the best video editing software on the market.  Even better they listed the five best free applications, and we are adding a 6th and 7th! Here they are: I know there are seven, but we just love iMovie here at KindKatch and use it all

In a world of “give and take,” it is often that we “take” from supporters without doing enough “giving” to them in return.  Donors who have supported your campaign have given you something- a financial gift, a vote of confidence, and an open door to a relationship. Too often, the standard experience for a donor

When it comes to donor retention, the numbers don’t lie. Non-Profit Organizations are struggling to keep barely one out of every five donors after their first gift. Check out this great article from Jay Love, CEO at Bloomerang, titled What’s The Impact of Improving 1st-Time Donor Retention? Jay says,  “…if your fundraising team can just