Author name: Rick Russell

Donor Engagement: 4 Tips for Boosting Involvement

Donor engagement is the beating heart of any fundraising-centered organization. After all, successfully engaging your donors is what will make the difference between a one-time donation and a long-lasting relationship with a donor.  Unfortunately, the pandemic hasn’t made engaging donors any easier. Not only has it restricted in-person engagements, but it’s also accelerated the rise …

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How KindKatch Helped a Campaign Close Its Funding Goal in Six Hours

Results: Campaigns: 1 Hours: 6 KindKatches Shared: 4,114 Click-Through Rate: 36% Conversion Rate: 11% Dollars Raised: $6,000+ KindKatch In Action The Crunch Bowl had a database of 4,000+ contacts that were imported into their KindKatch account. Ethan Zohn, Crunch Bowl inventor, recorded a personalized video sharing the Crunch Bowl story and asking his network to …

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How Am I Doing?

Nonprofit Tech for Good references an  M+R study stating that Nonprofits experience about one percent conversion of site traffic to donations. Therefore, to increase donor revenue in an online environment, two very important things need to happen: 1) Driving a high level of traffic to your website.  2) Maximizing the conversion of that traffic by …

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